EXAMPLE TEARDOWN
Homepage of a European LIMS and electronic lab notebook.
The lab manager or PI at a 10 to 50 person lab drowning in spreadsheets for samples, reagents and equipment.
A capable product that tries to sell everything to everyone at once. The visitor has to work out whether this is for them and what to click.
Fix 1
The headline says lab management has never been easier, a claim every competitor makes. Further down, the page addresses eight industries. Choose the biggest buyer group and name their pain: losing track of samples and reagents.
Fix 2
Demo, login, sign up, contact, start free, book a demo, request a quote, get started and see pricing all compete at the top. Keep Start free as the primary action and Book a demo as the only secondary one.
Fix 3
Feature blocks describe modules and add-ons. The best line on the page is a customer quote about time saved, and it is buried. Move a named quote and the review scores under the hero, and start every feature block with what the lab gains.
Before
Managing your lab has never been easier!
After